Members of my family have been developing herbal medicines and remedies for generations. For many years my mom, Gina. C, has been gathering those recipes, improving upon them, and bringing them into the modern day. This quickly led to her making up new recipes for balms, oils, salves and other medicinal products. All of this combined into her creating her own website and selling her homemade products to the public. Now Wise Blends has become a popular brand in San Francisco, being featured in multiple pop up markets in the area.
I support my mom by being her on call Designer. I have helped her develop her band and make assets for her business as it grows. I am very proud of my mothers remedies and it makes me very happy that I can help her share her creations with my designs. I have made her a selection of assets, everything from Information posters to animations.
Product Information Cards
Clay Mask Card Info - Front
Clay Mask Application Guide - Back
Candle Care - Front
Recycling Candles - Back
Reed Care - Front
Reed Care - Back
These cards were placed with shipped products to help customers use there purchase correctly. I was asked to include warnings, proper use instructions, and recycling options. These are some of my favorite products I have made for Wise Blends.
Event Poster
Digital Layout
Asset Refinement
Asset Development
This poster was a key feature in Wise Blends most recent installation. My mom started a small stand at a physical therapists office. Many of her products are helpful for pain so they are well liked in this environment. The logo asset I designed is surrounded by Keltic knots to reference our Scottish heritage.
Brand Animation
Social Media Mockup
Style Frames
I created this animation to help my mom advertise her business in a creative way. It is a simple animation but I made multiple versions to fit different social media platforms and time limits. Each of the subjects in this video represent a different part of the Wise Blends catalog, including candles, herbs and incense.
Pop Up Banner
Final Vector logo
Early Sketches 1
Early Sketches 2
Early Sketches 3
This is a banner that I made for my moms most recent stand at the Haigh Street Market in San Francisco. I helped her run this stand, we sold out of most of her soup and candles. The banner was very affective in labeling her stand and making it easy for her customers to find her.
Brand Guidelines
These guidelines were the original assets I was given when I came into this project. I did not create these guidelines but I have worked with Wise Blends to expand them as the business needs have been growing.