This is a student work, case study I was assigned in one of my graphic design classes in senior year. My task was to research the culinary school Escoffier, and learn how I can best expand upon and elevate their brand. Escoffier is a online as well as in person program that teaches their students how to pursue there culinary dreams through traditional yet innovative interactive courses.
In this project I created a set of assets inspired by the brand, as well as a new logo. I then took all of my assets and applied them to mockups to show the possibilities available for there culinary school's brand. I really enjoyed working on this project, product design and brand extension is one of my favorite design prompts.
Stationary Set
Stationary Graphics
Drink Tumblers
Tote Bag
Subway Billboards
Billboard Graphics
Key Chains
Stickers
Social Media Posts
Chef's Uniform
Campus Flags
Brand Logo
Bonus Brand Assets
Logo Iteration Process
